If you’ve been in Internet Marketing for 30 seconds, you would know what a squeeze page is. A squeeze page is a web page to get your visitors’ to part with their email addresses and build your prospect list. This list then becomes your customer base you use to build business relationships and sell products to.

Many Internet Marketers have difficulty in converting visitors to subscribers despite going through the trouble of building squeeze pages - I do too sometimes. You might be able to drive a lot of targeted traffic to your squeeze page, but feel puzzled by a low conversion rate. That could be down to the design of your squeeze page - so what can you do to improve it?

Who better to learn from than Eben Pagan’s $20 million squeeze page? Eben Pagan is the creator of DoubleYourDating.com, an online business that teaches dating advice for men. It makes well over $20 million per year in sales. What is more fascinating is that this all starts from a simple ebook and an even simpler squeeze page:

There are no fancy graphics. All you see is plainer-than-plain-bread text with the pre-requisite opt-in form. Yet, it is the gateway to his multi-million business. So let’s get started studying it and see how you can implement similar ideas to your own squeeze page for a greater conversion ratio:

1. Headlines
The first thing that visitors to your squeeze page see is your headline. It comes as no surprise that you should make your headlines as attention grabbing as possible. Use colours that jump out at you, and craft them to tug at visitors’ curiousity. Apply formatting that draws their attention. You want them to read further. DYD uses a bright red colour (remember how glaring your test scores are in red), uses words like ‘Secrets’ (everybody loves secrets) and emphasises the word ‘Never’ - wouldn’t you want to know secrets that most people are in the dark about? I would!

2. Teaser
Now the next one is hardly noticeable, but it does some tricks psychologically. Most would jump straight to the list, but for those who scan a little more, the word “Inside” can silently beckon you to go further. Not to the list - if you wish to find out more, you have to go further than this page and sign up!

3. Your Value Offer
This is the part where visitors learn what you have to offer in terms of what they need. Your value proposition. Pick out the best key points that the product provides. Much like how movie trailers are really a bunch-up of the best scenes. Again, use formatting to highlight these key values. DYD’s list summarises what his free ebook is all about and they are really what most men need. Notice how he even used ‘positive negatives‘ to make his offer more attractive:

“How to approach a new woman that you’d like to meet… without ‘pick-up lines’.”

Let’s see here - most men would pay to learn pick-up lines that help them meet their dream women. DYD tells them that it can be done… WITHOUT pick-up lines. Hmm… I wonder how many men would jump at the chance.

The other usual triggers are there - “secret” and “free”. Do not be afraid to capitalise them - you are trying to capture their attention afterall.

Most Internet Marketers go right in your face and say “here - sign up to my list and you will get this free offer”. DYD says “here - sign up to my list and you will get all these benefits PLUS a FREE TRIAL subscription to our newsletter”. Let me break it down for you. First of all, if you sign up to DYD, you will get an additional bonus of a newsletter on top of a free ebook. What’s more, it’s your lucky day! Get this newsletter free for now because it is on trial. Limited time only! I am pretty sure quite a few would be willing to go on trial.

4. Opt-In Box
The last part is very straightforward and there are no secrets here. Keep things simple and do not ask for your visitor’s life history. A first name and email address is more than sufficient. Again, use words like “Free” to offer incentives. Dish out the “call-to-action” lines - customers often want to be told what to do, because they often do not know what to do (to get what they want)!

5. Keep it clean and without distractions
When you look at DYD’s squeeze page, you are immediately drawn to the meat of it. There are no distracting graphics, no additional links that can lead a visitor out of its focus. Certainly, there are advocates of eye-catching graphics to appeal to those who are visually stimulated. But if you want targeted traffic to convert, the most important thing is to tell them at once what you offer.

There is an additional element which I have noticed Eben Pagan uses a lot in all his ventures, and that is psychology. It is good to know that applying methods like “call-to-action” and creating urgency can drive your results through the roof. But it is even better if you know how and why they work. He often studies the field widely to determine what new dimensions it can bring to his marketing efforts and even to his customers’ area of focus.

The above are basically what DYD’s squeeze page encompasses, and you can try including the same elements to your squeeze pages today. Test to see if they benefit and increase your visitors to subscribers conversion rate. I hope this has been helpful to you as much as it was for me!

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