Comments on: Marketing Isn’t Bullcrap

By: Around the Blogs and Back Again - Marketing Edition | Lewis Empire

Around the Blogs and Back Again - Marketing Edition | Lewis Empire — Fri, 19 Oct 2007 08:21:34 +0000

[…] Marketing Isn’t Bullcrap A new perspective on the term ‘Marketer’ that moves it from the level of the cockroach into a better light! […]

By: Top Traffic Sources For September by Internet Marketing Mind

Top Traffic Sources For September by Internet Marketing Mind — Wed, 10 Oct 2007 22:45:58 +0000

[…] Marketing Isn’t Bullcrap […]

By: YC

YC — Wed, 03 Oct 2007 04:01:48 +0000

@nXplorer - While I wouldn’t disagree with you totally, but most marketers have that as their priority instead - if you do not pay me for my time, I will not bother. I don’t think it’s a strict and fast rule, but certainly coming from helping first then worrying about the returns after, would reap better rewards in the long run. The key is building relationships.

By: nXplorer

nXplorer — Mon, 01 Oct 2007 19:11:09 +0000

Even though I agree with your three points you should never forget about your own goals and needs as an entrepreneur and not invest more time than a certain client is worth (e.g. paying you).

By: YC

YC — Sat, 29 Sep 2007 00:21:01 +0000

@ Cardiogirl - Yes unfortunately it becomes harder as one moves up the ladder and starts chasing the profit instead of the other way round.

@ Gotan & Adam - thanks for your comments! :) but you guys have given me food for thought and wonder if it could be the norm in the SEO industry. Hmm

By: 11 Best Online Marketing Quotes of the Week - 9/28/07

11 Best Online Marketing Quotes of the Week - 9/28/07 — Fri, 28 Sep 2007 20:44:03 +0000

[…] I would often hear one saying “I’m a businessman, I would never do something where I am in a losing position”. That is true, but would you also do something where your client is in that position? - YC on Marketing Isn’t Bullcrap […]

By: Adam Maywald

Adam Maywald — Fri, 28 Sep 2007 19:07:33 +0000

Its funny that these 3 steps should be essential in your thought process for a client, but sadly, its not always the case for some marketers out there. That is especially the case in the SEO industry. Too many times have I come a cross a client that had SEO done before, but the keywords they were targeting would not garner any new business for the client…even if they were ranking for it. :)

By: Gotan Raider

Gotan Raider — Fri, 28 Sep 2007 16:55:49 +0000

I know the feeling. For some reason I felt for years that WH SEO firms were not providing value for the money they charged. Did I say “for some reason”?
Ok try this: How about charking 20K for a one morning training session and a PDF with an “assesment report” whose sole purpose is to get the client to hire the SEO firm for further development?

Provide value…. :) That’s probably the main reason I was drawn to Black Hat in the early days. I had the feeling White Hat guys were just skimming the corporations that could afford big fees with no regards to ROI metrics.

Please don’t take this as an attack to all WH SEOs. It’s not. I am just concurring with this post POV, just coming from a different angle.

I am actually being a good boy and moving away from BH.

By: cardiogirl

cardiogirl — Thu, 27 Sep 2007 12:41:00 +0000

Solid advice and something I believe the “little guy” engages in, but something that invariably gets lost when the little guy becomes hugely successful.

Let us not forget our roots!

cardiogirl, low tops optional

By: YC

YC — Thu, 27 Sep 2007 04:57:15 +0000

@ Dana - It is also something most businesses can’t practise because they are afraid that this would result in them losing potential business. But I’d say try it. If it really turns out that way, it could be that you’re targetting the wrong group, or your solutions might not be comparable which would mean some time working on.

@ Rubab - It really depends on the individual who is marketing. The attitude and intentions are key.

@ David - You are a great example of them! :)

@ Chris - Thanks Chris! You practise them well too!