Whenever the term ‘Marketer’ comes up in conversations with friends, it would always inspire looks of derision and disgust on their faces, regardless of what types you were talking about.

“They’re just sneaky little liars who are trying to sell their wares to unsuspecting crowds.”

“They don’t care if you really need it - they just want to empty your wallet!”

I could come up with a laundry list of derogatory or misinformed comments, but that would not serve any purpose. Instead, it would be more productive and helpful if we could study why and how their impressions could be changed, by how we, as Internet Marketers, go about our business.

In my opinion, being a Marketer means embodying the following few traits. Serving these would go a long way in changing the way people perceive you as an Internet Marketer, and you will stand out positively in the minds and hearts of clients:

1. Always look out for the best interests of your clients, not your own
I would often hear one saying “I’m a businessman, I would never do something where I am in a losing position”. That is true, but would you also do something where your client is in that position? Surprisingly, I have come across more situations than you could count on a hand-held calculator.

Always have your clients’ best interests at heart. They might not buy from you, but always do your best to solve their problems. When you are recognised as a solution provider, eventually they would return to you more times than they could show you the door.

2. Provide value
This has been said so often, I would probably become rich just from receiving a penny each time it gets mentioned. Most marketers believe they provide value because of their products, but the best marketers know the value is in enriching their clients’ lives.The more you you contribute to them in that aspect, the more value they see in their relationship with you. I cannot begin to describe how successful you would become just by doing that alone.

3. Give more, constantly
It is not necessary just giving more than you receive. It is also how frequently you do it.

You look out for your clients’ best interests, and you provide value. But if you do this constantly amidst their changing needs, as much as possible within your means, and helping them arrive at decisions with well-informed advice, in turn they would not view you as just someone trying to sell solutions. They would regard you as a friend, a mentor and someone who truly cares for their well-being and success.

At the end of the day, being a Marketer not only means being successful in promoting, creating awareness and sales conversions. It also means being remembered for all the right reasons - that you have brought richness to the lives of many, and they remember you for being there when it mattered, with a solution, advice, tips or just a friend pointing them in the right direction.

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