Monotenising your website too soon can make the site look cheap and unprofessional depening on what type of site your running ti can be good or bad.

Being enthusustic for the niche your woroking on is good.

Do you need a huge passion? Probably not, but what you do need howver is motivation and if getting into something that complelely doesn’t interest you just because it’s a high paying niche won’t keep you motivated. After all when someone gets asked what they like about their job they generally will say, the people, the hours or the work itself, they don’t often say “I love my job because it makes me a lot of money”.

The idea is to work your interests into something that can make you money while having a healthy interest. For example if you love dogs, turn that into a website where you can promote dog products but if you hate sales or selling then perhaps writing ‘how to’ books on caring for your pets is a better suggestion.

Maybe a better way to put is to think about what you like to ‘do’ as opposed to what you ‘like’. It doesn’t take a PH.D. to be a more knowledgeable in something than the average person, a little research and some dedicated time can put you up to speed on giving people the information they need. After all if it’s your business, you’re dedicating the time to learn about something when others don’t have the time, that alone makes others appreciate you and come to and consider you as having ‘expert’ status.

Elizabeth

About the topic. I agree with you. My passions are related to music, skiing, mountain bikes and astronomy. Ok, coffee and booze as well, but let’s stick in the first ones :)

I can write about those things for free and I can do it daily. I just enjoy those things very much. Anyhow, when building a business, passion is just not enough. You need to have various skills, you must be active and you need to be ready to do the boring stuff as well. You even need to do the job until your employees have learned their role. Anyhow, I would say the most important thing you have to master when building business is networking. You need people to help you and for that networking helps. Additionally you must be able to get people work for you. Even for free in the beginning! Now we come to one more very important thing and it is motivating people. The point is that you must get people work with you. You cannot grow alone. You cannot have 100 people company alone.

And so on.. It is 20 pm here in Finland and it looks like I’m going to work the whole night. I need to finish few co-operation letters. Yeah, being the leader of a company is not always easy. Hopefully the Internet is full of metal music. I remember you like Megadeth. Check out this newcomer from Finland. I like these guys very much.
http://metal-music-videos.com/2008/02/22/introducing-a-great-metal-band-kiuas-from-finland/

Anyhow, great to see you back!