When I was young, role-playing was a big part of my life. Pretending to be super-heroes, a Transformer or even different soccer players. It added fun to my youth spent alone or with friends, such as imagining myself getting sucked into a vortex while staring at the ceiling fan.
Next was getting crazy over role-playing games such as Dungeons & Dragons. I had a voracious reading appetite, devouring books from various genres. Whether the role-playing has since moved on to my bedroom, that’s a story for another day.
All this helped nurture my imagination and constant flights of fancy. So much so that sometimes I wonder if there is a subconscious multiple personality disorder manifesting itself within me. While it is often a serious problem for those who really suffer from it clinically, my disorder has enabled me to move seamlessly between writing for this and other niche blogs.

Image courtesy of dogwelder
Make no mistake about it - if you are considering developing different niche blogs, you often need a variety of writing styles. Let’s not worry about the time factor. What works for your make money online blog might not necessarily work on another about bathtubs. Perez Hilton could write like Vin Scully if the former started a baseball blog. All this helps to create unique and identifiable brands within each niche.
Another benefit is that it makes blogging that much more fun. Forget what others might say you are play-acting. The key is if you are writing what they want to read, you might as well have some fun while doing it! And having that attitude rubs off on others. It allows others to slip into that momentary escape hatch where they can let rip and have a blast!
So how can you develop a ‘personality disorder’ to benefit your blogging? Below are just a few that I mess around with. Note that most of these methods require you to spend some time offline!
1. Use your imagination
Yes, I know. Sounds like something you need to do anyway on any blog. It’s not just thinking out of the box - go crazy with it! The easiest way to start is to adopt another persona that you find attracted to, but not necessarily are. Role-play. Imagine yourself talking like that other person, and write like that. Start adding bits of your own personality or touch to it just before you start getting comfortable. Pretty soon it will be something new in itself.
2. Read more
And I don’t mean just blogs or ebooks. It’s great to keep up with current going-ons in the blogosphere, as well as communicating with others. But pick up a book or two, read them on the bus or in the subway. Immerse yourself in the world they paint in your mind. If you enjoy the book, study the writer’s style and why it attracts you. You might learn a thing or two about creating your own engaging prose. Biographies are great too. They allow you to delve into the minds of others. I believe many of us have been molded in some way or another by them.
3. Spend some time on the idiot box
Its evilness has been exaggerated. Sure, you can spend too much time on it if you’re not careful - but that’s only because the show must have sucked you in. Try to figure out why. It could be the storyline, characters, acting, or even the music. Apply the same ideas to your blog. If it becomes an idiot box and receives 10,000 visitors a day - why the hell not?
4. Listening to broadcasters and reading critics
For me, sports radio and columns have helped a lot. I am a big sports fan. Used to spend my Saturday nights glued next to it and copping those British soccer commentators and reading the sharpest column critics. Naturally my style has gone in the same direction, although I’m not adverse to writing straight forward sports reporting.
5. Talking to yourself
No, I’m not crazy. Neither will you be. Personally, I think it’s a great stress reliever, if anything else. I indulge in a fair bit of voice acting when I get bored. Even blogging can be a conversation with yourself at the end of the day. Especially if no one’s reading your blog. :)
There are lots more - what could be some that you have used to develop your various styles? You might not even have realized it yourself. Remember, finding your own unique voice for each blog can go a long way in building an audience. We all know how much that is worth!
9 Responses
Monika @ The Writers Manifesto
November 1st, 2007 at 2:58 am
1LOL YC,
Looks like we got a lot in common even more so now. :-) I too “suffer” from a very vivid imagination that lets me switch from writing about Internet marketing and blogging to bathrooms, to travel, to credit cards and what not. I have been known to craft articles about boring subject into a storyline that involves some imaginary figures.
When I read an off topic book, any book for that matter I always immerse myself into the book. I actually “see” the environment, the characters and the whole picture. It’s better than watching the idiot box too.
Great post, stumbled
Monika
Nathania
November 1st, 2007 at 4:16 am
2I’m confused. Do you have a personality disorder? It looks like you think you could have MPD, but you haven’t been diagnosed?
ZHereford
November 1st, 2007 at 7:22 am
3This is a fun post YC! I agree that all these points contribute to developing a vivid imaginations which in turn makes for good writing.
Heather Masson
November 1st, 2007 at 4:56 pm
4Hey YC -
I just tagged you as part of my Birthday Celebration meme. I hope you will play along :)
Expect the Best,
Heather
david
November 1st, 2007 at 4:57 pm
5Some of the author’s writing style will rub on you as you become more immense in their books. I usually read and copy some of the author writing style into my writing.
Matthew Sherborne
November 3rd, 2007 at 3:47 pm
6Great advise YC, I especially like the part about,” I indulge in a fair bit of voice acting when I get bored.” Having the same off habit, I can relate… My girlfriend definitely thinks it’s entertaining though :)
YC
November 4th, 2007 at 8:44 am
7@ Monika - Thanks for the stumble! Heheh! Looks like there’s more than one of us with a ‘disorder’. I just think it’s fun sometimes although in no way am I making light of those with a more serious condition. The thing is sometimes I can get so immersed that I’ve wondered how close I am to MPD.
@ Nathania - It could be having a vivid imagination. :) I was relating to how it can be related to bloggers who blog multiple sites.
@ Z - I was worse when young. I’m getting old I think - getting too grounded with reality…
@ Heather - I will work on that hopefully I can come up with something this week! Thanks and Happy Blogging Birthday again! :)
@ David - Yup, I think copying and gradually cultivating your own style is something that’s not widely encouraged enough. I know I have copped my fair share.
@ Matt - Have you ever thought of getting into voice acting? Heh!
Caroline Middlebrook
November 4th, 2007 at 10:12 am
8I’ve written about something similar, though from a different perspective of social media. For the niche work I do, I assume a psuedoname and that’s one of the ways I get myself ‘in character’ to write for the site I run in that niche. It’s a very different style than my personal blog which is, well just me. I think it can realyl help to flesh out a character of somebody who would be active and successful in that niche.
YC
November 4th, 2007 at 2:01 pm
9@ Caroline - I have used a similar method as well for a niche site of mine - although it is more for fun with that. Somehow it allows me to be someone else I usually am not, and express opinions in a different way.
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