Being associated with an authority can do wonders for your profile, bringing recognition or success. One of the most common blogging tips is to try getting an authority’s attention (and hopefully subsequent stamp of approval) by various means such as linking to their articles, directly approaching them for help or collaboration and other methods to get them to look at you.

While doing this can help to a certain extent in achieving your long term blogging goals, undeniably, most bloggers end up frustrated. More often than not, they get nothing in response or diplomatic replies kindly turning down their requests, unless they had something unique or special to offer the authority blogger. Can’t blame the biggies for that - afterall they are extremely busy people and you are certainly jostling with million others vying for their attention and time.

To avoid spending too much time knocking on these doors and pulling out your hair in frustration, I would suggest adopting a different approach that would not only bring you more joy in blogging, but you would experience a greater zest and a driven passion in doing so.

Become your own authority.

To do this, you would have to be more aggressive in the different areas associated with becoming successful in blogging - publishing and pushing of quality content, networking, raising your visibility and becoming more vocal (in the right manner) in various communities. Instead of trying to be associated with a brand, create your own brand. Become the center of your own driving force. Share your knowledge and draw others in to spontaneously share in your endeavours (this can create powerful communities that really forms the basis of many social networks). In fact, most authority bloggers started from the same point as you and I - their own dedicated, concentrated efforts creating their own voices and brands. In due time, if what you do and say benefit others, you will in your own little way be recognised as an ‘authority’ of some sort.

I have tried contacting authority bloggers on a few occasions, no doubt. However, I have found my efforts with other bloggers who share in my ideals and beliefs, to be more rewarding. The resulting reach in being heard and read have also been far greater. The daily interaction and exchanges of information have taught me a lot, what with the communication being 2-way and constant. Definitely a lot more than just with authority bloggers. Remember, no man is an isle, and the isle only blossoms with life on it. And when there is life, trust me, the authorities will notice you. :)

Therefore, become the center of activity, drawing others in, instead of being on the outskirts of another overcrowded community. The journey might be long and ardous, but in truth, you would derive more satisfaction and be that much closer to your blogging dreams.

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